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【】 Recently, the market adjustment Italian sports the Lotto franchise business cooperation term message came. From the strategic significance and the financial effect of the contract adjustment look at this incident, perhaps a better understanding of the company Li Ning in a tough market environment initiative to change the focus to the core business of strategic thinking. Regression sport nature to focus on core business in the global economic downturn, the overall industry growth Difficult environment, and actively take measures for self-transformation is one of the most effective means. The duration of cooperation with the Lotto concession business adjustment from 20 years to 10 years, is regarded as Li Ning Company ongoing self-transformation, focus on core business,Coach Purses, one of the strategic initiatives. Li Ning Company at the beginning of this year that were "Focus on the core business, optimize the organizational structure, strategic adjustments to improve operational efficiency, for some non-core business units, such as its sub-brand will further integrate and announced to more much energy focusing on the core business. Sustainability of professional sports equipment for professional athletes and the majority of sports fans is an important criterion to measure a sporting goods brand in the sports sector and consumers. As a leader in the domestic sporting goods, Li Ning, focus on core business initiatives in the just-concluded Li Ning 2012 Olympic equipped conference more has been confirmed. Adhering to the "return to sport nature of the proposition, Li Ning Company for athletes to create the most professional race equipment to meet the demand for motor function -" red scaly racing suit and other game equipment. If professional race equipment for Chinas five national team is a manifestation of Li Ning to focus on core business, this shorten the duration of cooperation with Lotto Li Ning adjust the sub-brand business strategy at the operational level, the center of gravity to the core business focus a strategic initiative. The original introduction of the the Lotto brand just an attempt to Li Ning, the implementation of its diversification strategy,Coach Outlet, in the case of changes in the market environment, Li Ning timely adjust Lotto contracts more flexible business strategy. The invariable principle focus of core business business Li Ning Company to adjust the contractual maturities of Lotto practices of their own to improve their financial performance is extremely beneficial. The adjustment will help improve the company cost structure, keep the overall expense ratio is relatively stable. July 31, 2008, Li Ning Company announced entering into a license agreement with the Italian sports brand Lotto, Lotto will be granted to Li Ning Company licensed products development, manufacturing, marketing, publicity, promotion, distribution and sale of the Lotto trademark for a period of about The 20-year exclusive concession,Coach Outlet, and the adjustment of the contract until the end of 2018 in advance. The move means that since 2012, Li Ning Lotto concession to take the amount of amortization will fall significantly, which will help Li Ning Company resources focused on the core business. Rapidly changing market environment, to quickly make a deal with and insight into the future development trend of companies to become the most competitive company,http://newnikeoutlet.webs.com/. Focus on core business has always been the key to the survival of a company and a steady stream to create value, many companies and even through the sale of a non-core business assets to adapt to changes in the market,Coach Factory Outlet, the companys strategy adjustment. Big Blue IBM invincible, according to changes in the market and demand at any time to adjust their strategy are inseparable; through the acquisition of the computer software business,Coach Outlet Online, Lotus, peel the network business, and even the sale of the PC business to the transformation of IT services, which home technology giant lightweight "downsizing" to focus on core business,Christian Louboutin Sale, re-establish its market leadership. Global consumer goods giant Procter & Gamble is also focusing constantly downsizing "the Japanese core business process to improve its financial position through the sale of drinks, coffee, potato chips and other non-core business. In contrast, Li Ning company this adjustment as a small move, but reflects the same strategy adjustment - Focus on core business business invariable principle.Related articles:

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