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[Chinese shoes Network - Brand Dynamics], Daphne International Holdings Company Chairman of the Board Chen Yingjie said in an interview with the media, Daphne International is ready for the next 10 years of transition, declaring multi-brand, multi-category, multi-grade, multi-channel new era. He hoped that the formation of encirclement through multi-brand, but the revolution to be successful is not easy. How to sustain the high growth of Daphne International rising wages, an increase in inventories, the decline in cash flow difficulties, to give investors a good account of factors need to be considered first multi-brand transformation, after all,Nike Sko, allowing consumers to accept the new brand, unbeaten at the same time you want to clash with the front of the competitors and reduce the risk of the implementation of the multi-brand operation, the problems in the test of Chen Yingjie his team. The myth of parity strategy Achievement single product Daphne is a family letter of Taiwan-funded enterprises. Chen Yingjie mother, family is the Taiwan Footwear family, run a family business of his uncle, Shun big margin,MBT Shoes, chairman Zhang instrument Mitutoyo footwear for the digestion of excess inventory in 1990 to take the laurel the goddess Daphne (DAPHNE) name, in his own brand on the mainland. Is the lowest when due to family thinks highly of Chen Yingjie is cultivated as his successor, but he took over Daphne International Holdings Limited was formerly Prime Success International Group mainland business. The style of the old, old Daphne operators crisis, old storefront, discount promotions, the high rate of staff turnover. The family elders to let young people gamble, the companys mainland business out of the quagmire. In 1999, Chen Yingjie stepped reposition Daphne, replace the logo and the decor style, re-starting of the Daphne began to revive. Competing, somewhat similar development path and its other brand shoes Belle (1880.HK). The same foundry started out the same in the early 1990s to launch its own brand shoes, the same set up counters in department stores, the first step towards the mainland market, the two companies have so much in common, often become relative the object of comparison. However, the growth of the road and then, the two companies show very different characteristics. Chen Yingjie, then Belle shoes industry Benz, Daphne to do Toyota,Lacoste Shoes. Chen Yingjie taken the high road and walk in Belle different parity strategy is targeted at the mass popular. In price, the average price of Daphne shoes at 200 to 300 yuan, while almost half of the Belle. Belle main terminal in the channel, with walking mall, the shopping center is Daphne mostly street shop mode. The right to speak and the pricing power in negotiations with the mall, Belle by means of mergers and acquisitions and proxy Belle Group playing a multi-brand footwear empire. At present, the Belles own brands include Belle, Teenmix TATA STACCATO Figure over 10, Belle still Bata, Geox, Clarks, Mephisto, BCBG, ELLE, Merrell and Caterpillar and other multiple foreign brands of domestic agent,Christian Louboutin Salg. So many brand resources Belle has a strong voice, many shopping malls in order to improve the grade, rich category, often subsidized rates, please Belle stationed. In some high-end shopping center, is now difficult to see the figure of Daphne off low unit price, the mall rents rising year by year,Timberland Boots, as early as a few years ago, Daphne counters gradually withdraw from the high-end stores, began to focus on their own store on,Nike Free Run. U.S. TPGs investment, to increase the rate of expansion of the direct sales stores in Daphne, slowing the rate of growth of the franchise. The data show that Daphne Groups core brands Daphne and shoe brands Shoebox has a total of 4,547 outlets, an increase of 629 compared with 3,918 in the same period last year, an increase of 16.05%; franchise aspects, Daphne core brand 1055 added 71,Nike Norge, compared with 984 in the same period last year, an increase of only 7.21%. Daphne Daphne and Shoebox retail stores this year, will add 700 new retail outlets all outlets.Related articles:

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