However, not all women are willing to make them look like a boy corsets and bustier, Luo Sensha of New York (Ida Rosenthal) and Bissett (Enid Bissett) felt ratite no beauty, and the procedure is not comfortable bra. As a clothing company partners, they decided to design against natural curve can breast bra, as women bring sexy back corsets wholesale. This became known as the "natural support breast" bra was initially based on their own as the model for promotion, results than they expected, this is the famous "Maiden Form Brassiere Company" (Maiden Form Brassiere Company).

If the woman's chest, corset looks like overflowing out of the milk, then bra invention indeed to some extent the reduction of breast should have the attitude, not only that, the bra has also means to completely change the way of dressing. In 1928 corsets, New York's fashion magazine published a story about "thin underwear" advertising, as a left hand, right hand left abandoned petticoat corset happy woman image, proclaimed the arrival of the era of bra. 

According to records, the first patent bra USA is called a Jeb wire (Mary Phelps Jacobs) women's invention, the debutante girl when attending a party, suddenly tired of the stiff corset, so in the French maid's help, with two handkerchiefs with a pink ribbon to form a similar bra underwear. When she dressed in elegant dress at the party, its natural highlights the breast immediately attracted envious eyes. Followed by many of the same make her around his girlfriend, and than in 1914 grams (Caresse Crosby) and applied for a patent name, called "backless brassiere" (Backless Brassiere) was born in. Later, this patent is "Warner Brothers corset company for $1500 to buy". By some estimates, the value of this patent later should be at least 1500$append four zero. However, early bra though loud and exciting, but the lack of support, truly so, when a woman's breast after tasting the birds out of joy, still looking at the free at the same time, to find a solid home. In 1914, the first World War broke out soon, Germany and France in the underwear industry set off another war: the former still adhere to the corset lifts big breasts, and the latter began to promote the bra made no small breast elastic strap. The war finally ended in victory for france. Now if a girl back in the 1920's will can't stop grinning, because at that time the women wanted to "destroy" is a buxom, they like a swarm of bees crowded in the sale of narrow bra (banbeau) counters ago, in order to be able to be squeezed into a flat shape appearance, so long pearl necklace down dress perfectly hanging down. Then, as the young girls of the brassiere abandon, thin like cicada gauze qualitative cloth is beginning to flourish.