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With competitively growing, more and more want to expansion, and extends naturally become a way of corporate strategy and value-added. Today on the tentacles has been widely extended to various fields. The extension is a well-known or a successful influence extended to nearly the same product with the of fame product or the original product is not to by virtue of existing successful launch of the new product process. Since the 1970s, an extension has been widely used as a business strategy. 2010, has always been deep plowing wooden Linsen to Sword outdoor. Start invested 50 million yuan, 100 million yuan expansion, completed 200 terminal network construction, the establishment of a 5 to 10 template. 2012 will be to double the speed of the perfect terminal building system. Linsen to industry first influence, build an open category publishing platform, the leader in China. The initiator of Sen live in the countrys outdoor, Linsen outdoor and underscoring the strong foundation of of Linsen marketing cause. Wood Linsen reach into the outdoors, and has made remarkable achievements. Throughout the field, an extension of the increasingly wide range of richer content. Extended to some of the huge business profits, enhance the comprehensive influence,Coach Outlet. However, it must be seen that the extension is a double-edged sword, both opportunities and risks. All About Eve,Nike Shox, fell in love with, is the slogan. Men as well-known, won a good reputation with consumers and widely recognized. However,Billige Nike Sko, the development effort of women has become recognized for their failure,Christian Louboutin Shoes. Has always been focused on men, as well as masculine connotation into the female advantage is not obvious, the original terms, this extends to damage the purely masculine image. It is said, smashed the feet, which is perhaps most accurately summarize extending side effects. Development extends not rely solely on the popularity of the new class. There are many are carrying extension, whether it is to the extension, or to extend the extension of the adult shoes to the extension of the various categories, there are many problems that must be considered. Extension of consistency, this is the most important issue to be considered. This consistency not only refers to the relevance of the product, and more importantly, is embodied in the concept and connotation consistency. Cognition of consumer characteristics,Christian Louboutin Outlet, as well as product performance, quality accredited. Elongation process will have nothing to do,Coach Outlet Online, or the the contrast category collocated name will affect the original strong, damage characteristics. The success of the process, consumers enterprises are shaping this particular function, quality characteristics specific process,Coach Factory Outlet. The only consistent with the original product, meaning the product category extension in order to contribute to the extension of the development of the intent. Consumer perception of the original has been formed, if the contrast is huge, even with the original contrary to the product category development will lead to fuzzy consumer awareness, and Bo consumers. This extension is not only ineffective, but also affect the specific the original strong in the minds of consumers. The extension of a normal development to a certain stage, and, by extension, to improve the competitiveness of enterprises and overall strength, however, many of the problems can not be ignored. From the long-term development perspective extends understanding of the risk of extending and take reasonable and effective way to avoid risks, thus ensuring the success of an extension. Editor: Li XiaoxiaRelated articles:

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