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Just as suddenly, such as spring night, Arcadia 10000 Pear Tree open "described in 2008, will become a veritable corporate online direct marketing year. It now appears, PPG, VANCL light enterprises bloom just Primula only in behind their Baoxiniao, manufacturing companies are to the very speed start their own network of direct sales strategy; the Xidan Market IGO5 website has been operating to 10 years,Nike UK, still looks prosperous, Carrefour, Gome has action, more retail enterprise network of direct sales system in stepping up its construction. These cosmetics industry a bad idea not try. Gold Mine has been open now, the large market in the Network Master is a fact: exceeded two hundred million Internet users in China, has been the worlds first, in addition to nearly 500 million mobile phone users. According to the survey, in 2007 Chinas online shopping market, a total of nearly 600 million, an increase of 90.4% year-on-year. Predicted that online shopping market soon will account for 5% to 8% of the total retail sales of consumer goods, this ratio is only 0.64%. The 2007 national urban residents disposable income of 14,140 yuan per capita, and online shopping 1080 yuan, with an average per capita consumption of consumers accounted for 7.64%,Timberland Boots UK. Demographic dividend so sudden outbreak, waiting to be assigned. More important is that, after 10 years of Chinas e-commerce efforts, online shopping, the consumer has gained recognition, become very mainstream lifestyle. This trend is accelerating to the second-and third-tier cities, and even the Midwest regional and rural diffusion. Second and third tier cities physical, cultural life is monotonous allow residents greater interest in new things. Shirts, trousers, for example, if Chinas 1.3 billion people a year on average only buy 10 shirts, 10 trousers, 8% sell through the network, if the network is 300 days a year in the digestive orders, then a day need to go out through the network sales 7,000,000 shirt or pants is enough. This is just the shirt or trousers. Marketing battlefield has long been on the ground a blood-red, the new online coastal areas and territorial seas are still a blue. If a few years ago this was a symptom, today, some pioneer with harvest Description: The gold mine is already open. When "small miners" who have a rewarding experience, truly play the role of the mainstream of the economic life in large enterprises to the beginning of the hands. The five major advantages of the traditional enterprise, and doomed them to become the protagonist PPG and VANCL have suddenly shining true sense, in that it educated the consumer goods industry and retail: the original online direct marketing can be done, and can do so. Find a new export excess manufacturing to China, the export of low cost, there may be an opportunity for industrial upgrading. A lot of people interested in the PPG and VANCEL their so-called "light" mode, more consumer goods companies and retail enterprises thinking: Why can not I? Why I can only become their suppliers? They thinking Internet sales revolution. Yes, why not? Only can, and I think they also have five special advantages. First, manufacturing and supply chain, was in their own hands. The PPG and VANCL adept is network marketing, manufacture and supply of goods is not good, so by outsourcing. The advantage of the consumer goods companies are just the opposite. They will naturally want to: set up its own light e-commerce division, or simply put the e-commerce division outsourced, the rules of the game will be like? Baoxiniao seems is to do, even for this purpose to engage in a call BONO,nike air max. As far as I know, now I have at least 30 more than originally others suppliers of garments company has announced similar plans or undercover. This will continue to spread into the 300, 3000, 30000, spread to the entire consumer products industry, as well as retail. Light company, find a few more obedient foundries,nike shoes nz, organized into a perfect supply chain, and is not easy, at least not to do this more easily than ground circulation giants. Originally, he is the manufacturer of the plant, they have a stable supply chain retailers, in turn, to find an e-commerce technology development, extension services, and even e-commerce service provider of e-business the operational process outsourcing ability to make up their own short board, it seems very logical. Second, investment in advertising and marketing is not only a lot, perhaps more powerful. The PPG and VANCL adept throwing money through advertising and Internet marketing, straining to quickly spread the brand. However, the brand is not only well-known. Gunda in the highly competitive market for many years, traditional companies not only in the investment of time and funds spent little better than the others, and more skills. Us Mengniu year advertising casually on several hundred million southern snow disasters, the donation is a shot that is 20 million. Gome advertising bombardment is astronomical, marketing planning is classic. Often seen on television recently Baoxiniao and BONO spending billions of dollars of advertising, but also as an example. Full of milk, bloody battle to the electrical shop and clothing market now, and became powerful, this enterprise in advertising, market, brand tree, seems more seasoned, more skilled. Now they have to do, is nothing more than a little of these ground advertising, marketing resources and network promotion resources do smart integration. If any sensible assistance, it is not difficult to do this quickly. Third, corporate and brand trust. In fact, it is not easy to scratch build brand trust on the network, because the people are scammers engage afraid, so very plus careful. A survey shows that 61.5% of people worry about transaction security can not be guaranteed, "the most important, 75% of Internet users in the online trading business qualification and integrity, by contrast,Cheap Christian Louboutin, the first Chinese and the price is only 16%. After years of hard work, a lot of consumer goods and retail traditional enterprise have long had a high degree of brand trust, such as Mengniu, Baoxiniao Ai Zuo LP, Gome ... Internet users have to live in reality, and in reality the trust of these brands, of course, will be extended to the network up. Taobao, those on the ground even if the projectile shop Shop owner, will be hard to highlight this fact to show their own credibility, think these will be able to understand: the traditional enterprise after years of operating the brand, particularly on the network valuable. Fourth, it is amazing terrestrial resources. Consumer goods companies do have a lot of loyal users, or live to see today. Retail enterprises only that, there is a huge flow of reality store. If the red children to work hard and use human wave tactics depth hospitals and kindergartens distributed directory, CTRIP use more people at the airport station card issuers, PPG painstakingly pondering their own exquisite DM mailed to where traditional companies do simple things a. Such as Mengniu do maybe just put in the box in the cards, Baoxiniao do perhaps do a bit of marketing in their own stores, Gome to do may be to send a text message to the vast members, Carrefour do may be put up eye-catching POP displays ... In fact, pure network enterprise to play other accumulated to a certain number of users to the effect of precise marketing, loyalty marketing, database marketing, e-commerce really make pull its weight of effort, they may be the first day will be able to start. Finally, the unique resources of the recount, and the combination of e-commerce ideas may burst a new light. Traditional enterprise alive, certainly some of their own core competencies and unique resources in the sea to hit. And mobile cooperation Points Mall is a very typical example. In addition, we have a wonderful cooperation in Hubei and Mengniu: They have utilized all over the districts milk distribution point and its depth house promotion channels, we have adopted a unique platform for mobile commerce, easy and convenient "milk mobile sales . " I believe that this potential has just exposed the tip of the iceberg. A little little bit of imagination, creativity, thought and practice of this potential resources and e-commerce, and a whole new world may be on the side of the layer of paper windows. Anyway, this is not to say that someone would be no way out. As stated I said earlier, the network will soon see a market of 7 million a day, shirts and pants. Now said VANCAL one day orders 6000, has more than a PPG. Well, at least also need the over 1100 PPG or VANCL enough. As Carrefour and Parkson are good business, Oriental Plaza and Silk Street every day, like crowded, BALLY, and live very moist, EABY how hard to not hit AMAZON like different consumer experience, different needs, that will give us opportunity to bring diverse, with bigger cake to share prosperity. Dispersed bring new industry: e-commerce services, when these companies started to move, decentralization has become China B2C characteristic: Enterprise in the virtual world of their own world. In the near future, everyone has their own e-commerce business or e-commerce subsidiary. The e-commerce business, will be incomplete business. Therefore, only the platform service is not enough. B2C meant it to refer to the "enterprise to personal online retail business. From the business model, the goods sold, the majority of property rights in advance of the transfer to the company; business model,cheap nike UK, its core source of income is the net price of the commodity, merchandise sales margins directly determine their own The main source of income. And retailers on the ground makes no difference. For traditional businesses, in addition to being the supplier of B2C businesses, there is nothing to cooperation good pondering. JOYO, Dangdang, red children, PPG, VANCL etc. in this model. Then to say what the B2C stores. For example, Beijing has a store called Oriental Plaza, its operators retail services enterprise services for various businesses within the mall, it does not directly sell any merchandise. Businesses, such as BALLY international brand stores, is the B2C business. Oriental Plaza store revenue comes mainly from the venue rental, etc., BALLY stores revenue comes mainly from the sale of goods out of the spread, which is two completely different aspects of the value chain. Opened online stores for personal or self-employed small business called C2C, opened the store for the enterprise should be called the "B2C mall more appropriate. In addition to the merchants outside the enterprise, of B2C mall business model and C2C nothing essentially the difference. However, the only store platform services enough? Manufacturers or distribution companies have joined an online store price is often close to the cost of the entity shop, and to sacrifice part of their own independent brand image, into a personal free-market competition environment. Online no physical business district, any business can have its own infinite world. Therefore, the future is more likely situation is that the enterprises to set up their own e-commerce system, create your own master, planning the complete closure of the e-commerce business processes, to establish their own independent service specification, then in Taobao, pat, EBAY or else place as much as opening new branches, chain stores or designated distributors. E-commerce services, companies need far more than that. They need: program consulting and needs analysis, including strategic consulting; technology system construction; full operational support and system maintenance,Cheap Nike Shoes, including network system maintenance, software, and page routine maintenance, and technical support for the implementation of the operating plan and marketing strategy. The most important thing is often also need to be able to bear the operational service e-commerce all or part of the business process outsourcing operations, at least operations consultant. PPG know that integrating outsourcing, upstream manufacturers and retail companies also know that the integration outsourcing, package just out different aspects of it. This layer of paper pierce, we understand the need to deal with the upstream and downstream industry chain, rather than a fragmented orders. In the spring of 2008 the enterprise direct cause of e-commerce really can flourish. Called the cause: e-commerce services.

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