at Trinity College Dublin, said the exact reverse would be true. He said if Ireland was restricted to seeking future loans only from non-EU sources, it would have no choice but to balance its books more ruthlessly and quickly,cheap toms. "If you're voting no because you don't like austerity ... that is going to lead to more austerity," Whelan said. The Irish economy turned sharply in reverse in 2008 when a decade-long property boom collapsed and brought Dublin banks to the brink of bankruptcy. Ireland nationalized five banks at a cost expected to exceed 65 billion ($85 billion), an overwhelming bill that forced the country to negotiate a 2010 international bailout. As part of that loan pact with the EU and International Monetary Fund, Ireland is committed to reduce its deficit to 3 percent by 2016,cheap toms shoes, after which the treaty's tougher 0.5 percent goal would be pursued. Opinion polls indicate the treaty should win public approval in the May 31 referendum. An Irish newspaper, the Sunday Business Post, published a poll suggesting 47 percent intend to vote yes, 35 percent no,tomsoutletsalecheap.com, with 18 percent unsure or unlikely to vote. The poll had an error margin of 3 percentage points. Your comment will be posted immediately, unless it is spam or contains profanity. For more information, please see our Comments FAQ. An insider's guide to politics and policy, available on the iPad or as a PDF download.
NEW YORK (AP) PepsiCo Inc. is tweeting to a new generation of music lovers. The No. 2 soda company said Monday that it's partnering with Twitter to provide streaming videos of live music concerts to Pepsi's followers on the social networking site. The deal is part of Pepsi's new global ad campaign that will also feature a TV ad with singer Nicki Minaj. The company, based in Purchase, N.Y., isn't yet saying which musicians will be featured for the Twitter concerts this summer, but the first concert is slated to take place in June. Additional details on the Twitter partnership will be unveiled next week. Terms of the deal with Twitter were not disclosed. The marketing push comes as Pepsi looks to revive the cola wars with The Coca-Cola Co., with up to $600 million in additional marketing slated for this year. Investors have criticized PepsiCo for letting its namesake soda lose market share to Coca-Cola in recent years. In 2010, Pepsi was bumped from its No. 2 spot by Diet Coke in the U.S., with Coca-Cola remaining in the top spot, according to the industry tracker Beverage Digest. Pepsi isn't the only one using music to tap into the youth market. Coca-Cola earlier this month announced a partnership with the online music provider Spotify; the companies are unveiling the details of their campaign later this year. Coke and Pepsi both have a long history of using music to connect with young consumers. Over the years, Pepsi has featured musicians including Michael Jackson, Ray Charles, MC Hammer, Britney Spears and Beyonce in its marketing. Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast Related articles:

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