and factory, which is expected to create 350 jobs. Nissan has said that it plans to make 100,000 electric cars a year by 2012. A stark warning about the finances of the games industry has been aired at the Edinburgh Interactive conference.The PlayStation no longer dominates pushing up costs for game makers The sector had suffered significant disruption to its business model http://www.mbtuktoday.co.uk/ - MBT shoes , Edward Williams, from BMO Capital Markets told the industry gathering http://www.mbtuktoday.co.uk/ - MBT shoes sale . For Western publishers, profitability hasn't grown at all in the past few years and that's before we take 2009 into account, he said. By contrast, he said, Chinese firms were still seeing improved profits. What makes the difference between Western firms and Chinese developers was the way they went about getting products to players. Western publishers, said Mr Williams, still relied on the traditional develop methods of putting a game on a DVD and then selling that through retail channels. Chinese developers focussed primarily on the PC market and used direct download, rather than retail stores http://www.mbtshoes4australia.com/ - MBT Shoes , to get games to consumers. Those Chinese developers were also helped by the low number of console users in South East Asia (other than Japan) which meant developers there did not have to pay royalties to console makers. Future modelsThree factors, said Mr. Williams, were forcing the operating costs of Western firms to spiral upwards: • Games are getting larger, which meant longer development time and larger staff costs. • In the 1990s the PlayStation accounted for 80% of the market, today the console space is very fragmented, so developers have to work on many platforms at any one time. • The cost of licensing intellectual property or gaining official sports body endorsement (such as FIFA or FIA) has gone up. These factors, said Mr. Williams, explained the stagnation in overall profitability despite sales in the games sector increasing by $30bn (£24.17bn) over the past four years. Recent figures suggest sales are also coming under pressure. US game sales fell b
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